Capital Croissance
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Independent ad tech platform

Current investments
Investments dates
January 2021 / February 2023
Type of transaction
The management team is led by Arnaud Créput.
Capital Croissance has offered partial liquidity to financial investors, shareholders since 2015. Capital Croissance supports the Group in its growth ambitions, including consolidating its vertical integration and bolstering its presence in the US. Hence, Capital Croissance sold its controlling stake in the group to Bridgepoint Development Capital in 2023, with the aim of guiding it towards an ambitious buy-and-build strategy.

Founded in 2006, Equativ (formerly Smart Ad Server) is a French Group of international scale that provides technological solutions for online advertising management (Adserver, Supply Side Platform, Demand Side Platform) for both buyers and premium publishers worldwide.


Being the leading independent and transparent ad tech platform with a full-stack offer, Equativ stands as a solid alternative against the GAFA, all the more since its vertical integration strategy started late 2019.

Arnaud Créput (CEO of Equativ): “We are very proud of our journey for two years with Capital Croissance, whose benevolent and active support has helped us accelerate our external growth strategy and greatly strenghten our strategic positioning in a digital adversiting space in permanent transformation. Following several years of high-speed growth, this new partnership with Bridgepoint is an important milestone for Equativ, to continue and accelerate our investments and achieve our ambitions. ”