Founded in 2006, Equativ (formerly Smart Ad Server) is a French Group of international scale that provides technological solutions for online advertising management (Adserver, Supply Side Platform, Demand Side Platform) for both buyers and premium publishers worldwide.
Being the leading independent and transparent ad tech platform with a full-stack offer, Equativ stands as a solid alternative against the GAFA, all the more since its vertical integration strategy started late 2019.
Arnaud Créput (CEO of Equativ): “We are very proud of our journey for two years with Capital Croissance, whose benevolent and active support has helped us accelerate our external growth strategy and greatly strenghten our strategic positioning in a digital adversiting space in permanent transformation. Following several years of high-speed growth, this new partnership with Bridgepoint is an important milestone for Equativ, to continue and accelerate our investments and achieve our ambitions. ”