Independent ad tech platform

equativ.com

Status
Current investments

Investments dates
January 2021 / June 2024

Turnover
€150-200m

Type of transaction
MBO

Management
The management team is led by Arnaud Créput.

Intervention
In 2021, Capital Croissance enabled the partial liquidity of financial shareholders who joined the Group in 2015. Capital Croissance supports the Group in its development projects, in particular its vertical integration strategy and the strengthening of its presence in the United States. After two years of growth, Capital Croissance made a partial sale to Bridgepoint Development Capital to support an ambitious buy-and-build strategy, then reinvested on the occasion of the build-up with Sharethrough in June 2024.

Founded in 2001, Equativ (formerly Smart Adserver) is a French group with an international dimension, providing a full range of technological solutions for managing online advertising in all types of formats, to cover all the needs of publishers, advertisers and broadcasters worldwide.

The platform emphasizes its independence, responsibility and fairness, and is a solid alternative to the GAFAs, strengthened by the structuring acquisition of Sharethrough in June 2024, which enabled the group to join the world’s Top 3 Supply-Side Platforms (“SSPs”).

Arnaud Créput (CEO of Equativ): “The merger with Sharethrough is a unique opportunity, thanks to the strong complementarities between the two entities, and will enable us to establish ourselves not just as a European leader, but as a global one. This merger opens a new chapter in our history, which is very exciting.”